Surprisingly, this approach was yet another mistake.īeing hungry for new ideas and approaches, Ries started studying about other industries until he stumbled upon the lean manufacturing, a process that reimagined the manufacturing of physical goods. He initially treated these failures as technical problems that required technical solutions, most likely due to his background as a computer scientist (Businessweek, 2014).
In his early career he consistently worked hard on products that ultimately failed in the marketplace. Even the most promising idea can be doomed from day one if the entrepreneur is not familiar with a suitable process needed to turn that idea into a successful company.Įric Ries is a talented author, blogger, and Silicon Valley entrepreneur.
There is incredible failure that precedes every entrepreneurial success.
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